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Creating sense of belonging is keep to employee engagement

Updated: Nov 4, 2022

Q: I am a new manager of a large team, which also has a number of new team members. What can I do to bring us together and create a sense that our group is a team?

A: I believe what you are wanting for your team is for you all to have a strong sense of belonging within your organization. Having a sense of belonging is key to employee engagement and longevity.

A study by the University of Iowa recently found that a sense of belonging and attachment to a group of co-workers is a better motivator for some employees than money.

In her book “Daring Greatly” Brene Brown writes about the importance of belonging, and how it relates to employee engagement. She makes a distinction between fitting in and belonging that is worth sharing. She writes, “Fitting in is about assessing a situation and becoming who you need to be to be accepted. Belonging, on the other hand, doesn’t require us to change who we are; it requires us to be who we are. Belonging is the innate human desire to be part of something larger than us.”

You can influence a sense of belonging by creating an environment that allows employees to feel appreciated, accepted, respected and providing opportunities to express their ideas.

Ask yourself what you can do to foster a sense of belonging in your group. Why would they want to belong to your group or organization? It’s your job to help them discover what is important to them. Fostering an environment where people feel like they can be themselves, where they can engage with work that is meaningful for them personally, where they are accepted and appreciated for who they are, will give you the motivated, cohesive and highly engaged team you are wanting to create.

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